{"id":80,"date":"2026-04-29T09:18:20","date_gmt":"2026-04-29T09:18:20","guid":{"rendered":"https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/?p=80"},"modified":"2026-04-30T09:31:47","modified_gmt":"2026-04-30T09:31:47","slug":"masterclass-analisa-diferencas-entre-jornalismo-e-assessoria-de-imprensa","status":"publish","type":"post","link":"https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/2026\/04\/29\/masterclass-analisa-diferencas-entre-jornalismo-e-assessoria-de-imprensa\/","title":{"rendered":"Sess\u00e3o na ESECS analisa diferen\u00e7as entre jornalismo e assessoria de imprensa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A masterclass \u201cJornalismo e Assessoria: Percursos na Comunica\u00e7\u00e3o Pol\u00edtica em Portugal\u201d, conduzida por Susana Barros na ESECS, destacou as diferen\u00e7as e interdepend\u00eancias entre o jornalismo e a assessoria de imprensa no contexto pol\u00edtico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com experi\u00eancia em tr\u00eas Governos Constitucionais entre 2019 e 2024, a oradora explicou que o jornalista tem como miss\u00e3o informar com base em factos verificados e independ\u00eancia editorial, enquanto o assessor procura influenciar a cobertura medi\u00e1tica, promovendo os interesses do seu cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Susana Barros caracterizou o jornalismo pol\u00edtico como um espa\u00e7o fechado e interpretativo, alertando para o risco de os jornalistas se tornarem meros \u201cp\u00e9s de microfone\u201d. Atrav\u00e9s de exemplos concretos, mostrou como os media podem integrar o pr\u00f3prio jogo pol\u00edtico<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na vertente da assessoria, destacou compet\u00eancias como controlo da narrativa, gest\u00e3o de informa\u00e7\u00e3o e rela\u00e7\u00e3o com os media, sublinhando que a lealdade do assessor \u00e9 para com o pol\u00edtico. \u201cO jornalista informa, o assessor influencia\u201d, concluiu.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(800 \/ 450)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-251\" data-id=\"251\" data-aspect-ratio=\"800 \/ 450\" src=\"https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8098-1024x576.jpg\" srcset=\"https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8098-1024x576.jpg 1024w, https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8098-300x169.jpg 300w, https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8098-768x432.jpg 768w, https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8098-1536x864.jpg 1536w, https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8098.jpg 1599w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">P\u00fablico da Masterclass<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-249\" data-id=\"249\" data-aspect-ratio=\"800 \/ 450\" src=\"https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8097-1024x576.jpg\" srcset=\"https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8097-1024x576.jpg 1024w, https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8097-300x169.jpg 300w, https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8097-768x432.jpg 768w, https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8097-1536x864.jpg 1536w, https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8097.jpg 1599w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Entrega de lembran\u00e7a pelo professor Jo\u00e3o Em\u00edlio Alves<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-250\" data-id=\"250\" data-aspect-ratio=\"800 \/ 450\" src=\"https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8093-1024x576.jpg\" srcset=\"https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8093-1024x576.jpg 1024w, https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8093-300x169.jpg 300w, https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8093-768x432.jpg 768w, https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8093-1536x864.jpg 1536w, https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8093.jpg 1599w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Interven\u00e7\u00e3o da professora Patr\u00edcia Ascens\u00e3o<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-248\" data-id=\"248\" data-aspect-ratio=\"800 \/ 450\" src=\"https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8096-1024x576.jpg\" srcset=\"https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8096-1024x576.jpg 1024w, https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8096-300x169.jpg 300w, https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8096-768x432.jpg 768w, https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8096-1536x864.jpg 1536w, https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8096.jpg 1599w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Coordenadora de Curso Adriana Guimar\u00e3es e Susana Barros<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Autora: Joana Cardoso<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A masterclass \u201cJornalismo e Assessoria: Percursos na Comunica\u00e7\u00e3o Pol\u00edtica em Portugal\u201d, conduzida por Susana Barros na ESECS, destacou as diferen\u00e7as e interdepend\u00eancias entre o jornalismo e a assessoria de imprensa no contexto pol\u00edtico. Com experi\u00eancia em tr\u00eas Governos Constitucionais entre 2019 e 2024, a oradora explicou que o jornalista tem como miss\u00e3o informar com base [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5],"tags":[27,25,24,26,17],"class_list":["post-80","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educacao","tag-assessoria","tag-comunicacao","tag-esecs","tag-masterclass","tag-portalegre"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-content\/uploads\/sites\/30\/2026\/04\/IMG_8096.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-json\/wp\/v2\/posts\/80","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-json\/wp\/v2\/comments?post=80"}],"version-history":[{"count":6,"href":"https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-json\/wp\/v2\/posts\/80\/revisions"}],"predecessor-version":[{"id":253,"href":"https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-json\/wp\/v2\/posts\/80\/revisions\/253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-json\/wp\/v2\/media\/248"}],"wp:attachment":[{"href":"https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-json\/wp\/v2\/media?parent=80"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-json\/wp\/v2\/categories?post=80"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aulasesecs.ipportalegre.pt\/ocapotejornal\/wp-json\/wp\/v2\/tags?post=80"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}