{"id":384,"date":"2026-06-07T20:27:05","date_gmt":"2026-06-07T20:27:05","guid":{"rendered":"https:\/\/aulasesecs.ipportalegre.pt\/g2\/?page_id=384"},"modified":"2026-06-09T11:16:34","modified_gmt":"2026-06-09T11:16:34","slug":"estrategias-utilizadas-pelas-marcas","status":"publish","type":"page","link":"https:\/\/aulasesecs.ipportalegre.pt\/g2\/estrategias-utilizadas-pelas-marcas\/","title":{"rendered":"Estrat\u00e9gias utilizadas pelas marcas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Num mercado cada vez mais digital, as marcas procuram constantemente novas formas de se aproximar dos consumidores e destacar-se da concorr\u00eancia. Atrav\u00e9s das redes sociais, do marketing de influ\u00eancia e da cria\u00e7\u00e3o de conte\u00fados apelativos, conseguem aumentar a sua visibilidade e fortalecer a rela\u00e7\u00e3o com o p\u00fablico. Estas abordagens permitem acompanhar tend\u00eancias, captar a aten\u00e7\u00e3o dos utilizadores e responder \u00e0s mudan\u00e7as r\u00e1pidas nos h\u00e1bitos de consumo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group has-custom-rosa-light-1-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-9df22b32 wp-block-group-is-layout-constrained\" style=\"padding-top:60px;padding-bottom:60px\">\n<figure class=\"wp-block-gallery has-nested-images columns-4 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-style-rounded\"><a href=\"https:\/\/aulasesecs.ipportalegre.pt\/g2\/parcerias-com-influencers\/\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"479\" src=\"https:\/\/aulasesecs.ipportalegre.pt\/g2\/wp-content\/uploads\/sites\/38\/2026\/06\/helena-coelho-aura-1-819x1024.jpg\" alt=\"\" class=\"wp-image-479\" srcset=\"https:\/\/aulasesecs.ipportalegre.pt\/g2\/wp-content\/uploads\/sites\/38\/2026\/06\/helena-coelho-aura-1-819x1024.jpg 819w, https:\/\/aulasesecs.ipportalegre.pt\/g2\/wp-content\/uploads\/sites\/38\/2026\/06\/helena-coelho-aura-1-240x300.jpg 240w, https:\/\/aulasesecs.ipportalegre.pt\/g2\/wp-content\/uploads\/sites\/38\/2026\/06\/helena-coelho-aura-1-768x960.jpg 768w, https:\/\/aulasesecs.ipportalegre.pt\/g2\/wp-content\/uploads\/sites\/38\/2026\/06\/helena-coelho-aura-1.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/a><figcaption class=\"wp-element-caption\">Parcerias<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><a href=\"https:\/\/aulasesecs.ipportalegre.pt\/g2\/campanhas-virais\/\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"480\" src=\"https:\/\/aulasesecs.ipportalegre.pt\/g2\/wp-content\/uploads\/sites\/38\/2026\/06\/calvin-683x1024.jpg\" alt=\"\" class=\"wp-image-480\" srcset=\"https:\/\/aulasesecs.ipportalegre.pt\/g2\/wp-content\/uploads\/sites\/38\/2026\/06\/calvin-683x1024.jpg 683w, https:\/\/aulasesecs.ipportalegre.pt\/g2\/wp-content\/uploads\/sites\/38\/2026\/06\/calvin-200x300.jpg 200w, https:\/\/aulasesecs.ipportalegre.pt\/g2\/wp-content\/uploads\/sites\/38\/2026\/06\/calvin.jpg 736w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/a><figcaption class=\"wp-element-caption\">Campanhas<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><a href=\"https:\/\/aulasesecs.ipportalegre.pt\/g2\/marketing-visual\/\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"482\" src=\"https:\/\/aulasesecs.ipportalegre.pt\/g2\/wp-content\/uploads\/sites\/38\/2026\/06\/kylie-2-768x1024.jpg\" alt=\"\" class=\"wp-image-482\" srcset=\"https:\/\/aulasesecs.ipportalegre.pt\/g2\/wp-content\/uploads\/sites\/38\/2026\/06\/kylie-2-768x1024.jpg 768w, https:\/\/aulasesecs.ipportalegre.pt\/g2\/wp-content\/uploads\/sites\/38\/2026\/06\/kylie-2-225x300.jpg 225w, https:\/\/aulasesecs.ipportalegre.pt\/g2\/wp-content\/uploads\/sites\/38\/2026\/06\/kylie-2.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><figcaption class=\"wp-element-caption\">Marketing Visual<\/figcaption><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Num mercado cada vez mais digital, as marcas procuram constantemente novas formas de se aproximar dos consumidores e destacar-se da concorr\u00eancia. Atrav\u00e9s das redes sociais, do marketing de influ\u00eancia e da cria\u00e7\u00e3o de conte\u00fados apelativos, conseguem aumentar a sua visibilidade e fortalecer a rela\u00e7\u00e3o com o p\u00fablico. Estas abordagens permitem acompanhar tend\u00eancias, captar a aten\u00e7\u00e3o&#8230;<\/p>\n","protected":false},"author":69,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-384","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/aulasesecs.ipportalegre.pt\/g2\/wp-json\/wp\/v2\/pages\/384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aulasesecs.ipportalegre.pt\/g2\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aulasesecs.ipportalegre.pt\/g2\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aulasesecs.ipportalegre.pt\/g2\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/aulasesecs.ipportalegre.pt\/g2\/wp-json\/wp\/v2\/comments?post=384"}],"version-history":[{"count":5,"href":"https:\/\/aulasesecs.ipportalegre.pt\/g2\/wp-json\/wp\/v2\/pages\/384\/revisions"}],"predecessor-version":[{"id":483,"href":"https:\/\/aulasesecs.ipportalegre.pt\/g2\/wp-json\/wp\/v2\/pages\/384\/revisions\/483"}],"wp:attachment":[{"href":"https:\/\/aulasesecs.ipportalegre.pt\/g2\/wp-json\/wp\/v2\/media?parent=384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}